Going short is a common practice in the stock market. Traders borrow shares they don't own and then want to sell them again, hoping to do so at a lower price in order to make a profit. However, when the market moves against their position, traders are forced to buy back the shares at a higher price, resulting in losses.
How emotions change impact market cycles and what it means for investors.
There are several reasons why the majority of investors tend to buy when prices are high rather than buying when prices are low. But is this the right strategy?